B2B, B2C, C2C, C2B, D2C, B2G
B2B, B2C, C2C , C2B, D2C, B2G marketers aim to attract the attention of different audiences.
B2B (Business to Business)
B2B means business to business. It's deals with customers whose customers are the customers of others and therefore all their marketing is dedicated to the needs, interests and challenges of customers who shop on behalf of their organization rather than themselves. Following are some examples of B2B marketing:
- A recruitment software service that sells hiring tools to human resource (HR) departments. An interior design agency specializing in designing office spaces. A marketing software service that sells content strategy, SE and social media, lead generation and related tools to marketing departments.
B2C (Business to consumer):
From business to consumer. Be associated with retailers whose customers are individual consumers rather than professional buyers. Therefore, all business marketing is dedicated to people's needs, interests and challenges in their daily lives. Following are some examples of B2C marketing:
- A company selling oral care products such as toothbrushes, toothpaste and mouthwash.
C2C (Consumer to Consumer):
BIn which sale transaction and purchase will also be done but the businessman will not be involved purchase and sale of two customers.
- e.g property , which is a rent and sale transaction between two consumers
C2B (Consumer to Business):
When the consumer provides services to the company.
- website development, freelancing or other services.
D2C (Direct to consumer):
When suppliers and wholesalers are not involved and the company delivers its product directly to the consumer.
- online ordering something on Amazon like shoes...
B2G (Business to government):
When a business is done for the government. if the government wants to run a metro, then its manufacturing work is given to a separate company.
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