SEO (search engine optimization)

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 Search Engine Optimization (SEO)



         In simple terms, SEO stands for "Search Engine Optimization" means to be able to stand out in the eyes of search engines. However, the process is not as simple as it is simply described here. SEO is the process of getting traffic from free, organic, editorial or natural search results in search engines.

       Search engine optimization is a set of methods and techniques that try to ensure that whenever a user (using a search engine) searches for something on the Internet (called an organic search), relevant web pages appear in the results. Not only should it be included, but it should also be well positioned (that is, it should appear on the first page of search results, or in the first few results, to the user).

       Since organic search is the most prominent way for people to discover and access content online, a good SEO strategy is essential to improving the quality and quantity of traffic to your website. Remember that the higher a website is in search results, the more people will see it.




    Good SEO involves many different activities such as:


   •  Identifying relevant keywords for good search traffic potential

   •  Creating high-quality, useful content and optimizing it for search engines and users

   •  Adding relevant links from high quality sites 

   •  Checking the results





     Why is SEO important?

     To understand the importance of SEO, let's  divide the above definition into three parts:


    1.  Organic search results Search Engine Results Page These are free listings on the Search Engine Results Page (SERP) determined by the search engine. (which can be in the form of a keyword or phrase) 5. Advertising (PPC or pay-per-click advertising) SERPS are an important part of organic search results. Ads are different in that they are ranked based on the search engine's organic ranking algorithm rather than advertiser bids. You cannot pay for your ad to rank higher in organic search results. .


    2.   Quality of organic traffic refers to how relevant the user and their search query is to the content on your website. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're an Apple Computers seller when you're actually a farmer selling apples, chances are Those visitors will leave your website without the intervention of your site manager. High referral traffic includes only people who are genuinely interested in the products, information, and other resources your site offers. High-quality SE and SERP-listed web pages leverage search efforts that match the user's search queries.


      3.   Quantity of organic traffic This is the number of users who reach your site through organic search results. Users are more likely to click on search results that appear near the top of the SERP. This is why it is important to use your SEO strategy to rank relevant pages so that you can rank your pages as high as possible. The more high-quality visitors you attract to your site, the more likely you will see an increase in activity on your site. 





     - Difference between paid and organic search


   • Position :   The first difference is that paid search results appear at the top of search engine results pages while organic search results appear below them.


   • Time : Another important difference between paid and organic search is time. With paid search you get instant results, sometimes within minutes; Whereas with organic search, results take longer, often weeks, months and even years. So you have to commit medium to long term with organic search.


    • Payment :  When it comes to payment, as the name suggests, there is You calculate cost-per-click (CPC) on a cost-per-click (CPC) basis. This means that each time a user clicks on your ad (PPC). If there is, you pay a fee. So instead of relying on organic traffic to your website, when your minister searches for your keyword, you pay Google to show your ad on your website. Buy traffic to match. Traffic for organic search is free, although it requires an investment of both resources and time.


     •  ROI :  Return on investment (ROI) is actually very easy to test with paid search. This is partly because Google provides more keyword data that you can search for. Google Analytics. However, with paid search, ROI may stagnate or decline over time. With organic search, ROI is a little more difficult to measure. But it often gets better over time. Over the long term, organic search can offer a great return on investment.


     •  Share of traffic :   When it comes to traffic share, about 20 to 30 percent of searchers click on paid results and 70 to 80 percent of searchers click on SEO results. Click. So what really depends on the organic results.





    - Similarities between paid and Organic search:

   1.  Keyword research

   2.   Landing page

   3.   Traffic




    -  Three pillars of SEO :

            As a digital marketer, knowing how searchers can find your brand, website or company is a fundamental skill and understanding How SEO can be optimized will keep you on top of your work. Although SEO often changes, its key principles do not change. We can break SEO down into three basic components or pillars that you need to be familiar with.


      1.  Technical optimization

            Technical optimization involves reducing activities on your site that are designed to improve SEO but are not related to content. It often operates behind the scenes.


      2. On-page optimization

         On-page optimization is the process of ensuring that the content on your site is relevant and provides the best user experience. This involves targeting the right keywords within your content and can be done through a Content Management System. Common examples of content management systems include Wordpress (Joomla), Drupal (Drupal), Wix (Wordpress), Expression (Wordpress), and an expression engine (Shopify).


      3.  Off-Page optimization

          Off-page optimization refers to the process of increasing your site's search engine ranking through off-site activities. This is largely driven by backlinks, which help improve the site's reputation.





     -   How do search engines actually work?

           Search engines are used by people when they have a question and are searching the Internet for an answer. Search engine algorithms are computer programs that try to provide searchers with the results they are looking for. Search engines rely on algorithms to search web pages and decide which patches to bank on for any given keyword. 

   There are three steps in how a search engine works:

    Step 1:   Crawler

    Step 2:   Indexing

    Step 3:   Ranking 







     -   Ordering and ranking results


            Google's main search algorithm Google hummingbird This algorithm is responsible for deciding how search engine results are ordered and called. These issues too. Rack does. Google has a sub-machine learning search engine called RankBrain.


    •   If RankBrain sees a word or phrase it's not familiar with, it uses artificial intelligence to match it with similar search queries to better understand it. 

    •   This allows Google to understand these queries by converting keywords into familiar topics and concepts, meaning it can provide better search engine results even if the queries are unusual. 

    •   Instead of trying to optimize for the best keywords, RankBrain rewards websites that provide user satisfaction and return the results the user expects.






      -   Setting of SEO objective 


          Defining SEO objectives is an important part of any SEO strategy. Defining SEO goals and aligning them with your overall business goals is important because:

    •  They encourage buy-in from key stakeholders.

    •  They help you create your SEO strategy.

    •  They ensure that the goals are met.





                              

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